I’m a writer and brand marketer based in New York, working across editorial, content, and creative strategy.

I’ve always thought of brand identity as a form of storytelling — the voice, look, feel, and experience of a brand. I bring that perspective to my work in the luxury design world, spanning social media, email marketing, creative campaigns, photoshoots, styling, events, and physical brand experiences.

Outside of my day job, I write Spliced, a personal dispatch chronicling work, relationships, and the occasional absurdities of being twenty-something in New York City.

In a world of fading fads and endless content-slop, I value the creation and cultivation of distinctive brands and editorial pieces that people actually want to engage with — and more importantly, will remember.